What Is Digital Content Value — Taylor Krause B2B Content Writer

A term that comes up often in the digital marketing world is content “value”.

What does content “value” mean?

For freelance writers and companies, content “value” means creating an all-inclusive article on the topic.

Adding “value” to digital content is all about understanding the concept of reader intent, and how it relates to your initial keyword or keyword phrase. We’ll touch on this multiple times throughout the article.
Let’s take a deep dive into digital content “value”.

What Is Digital Content “Value”?

How often do you Google a topic, and the article you find doesn’t cover all the questions you need?

When adding “value” to your digital content, we’re creating content that answers the question, but that also answers the many questions that derive from it.

Covering a topic thoroughly allows you to convey an air of credibility and authority through your digital content. It’s also what separates you from competing articles.

Remember, you want content that provides answers, but you also want content that ranks. The two go hand-in-hand. High SERP rankings result in more opportunities for backlinks, an organic traffic boost, and a stronger domain authority for your website.

By understanding the concept of digital content “value”, you’re better equipped to increase your visibility and establish credibility with potential customers. Remember, your content is your vehicle for driving traffic to your website. The more traffic, the more likely you are to sell your services or products.

This is why it’s important to hire a freelance writer who understands the importance of this topic.

In the next section, I’ll provide an example to help you conceptualize the idea of “value”.

What Is An Example Of Adding “Value” To Digital Content?

Here’s an example of what I’m talking about.

Keyword phrase: Content Value

Rather than only defining “content value”, you could also describe:

How to add “value” to content
The importance of content “value”

Not only are you answering the relevant question, but you’re also providing insightful information to other questions your readers might have after they learn about content “value”.

Why Is Adding “Value” To Digital Content Important?

The importance of adding “value” to digital content is two-fold.

First, it creates the allure of an all-inclusive resource for your readers. Their initial question is answered, and their follow-up questions are too. They never have to click off of the article to find additional information.

Remember, not only do you want readers to find your article, but you also want them to stay on the page.

By creating an all-inclusive resource for readers, you’re also establishing yourself as a credible expert in your industry. After all, content is the means to educate and attract potential customers.

Second, adding “value” to digital content improves your SERP ranking. Not only can you look to rank for the main keyword or keyword phrase, but you can also get the same article to rank for other related keywords.

Imagine writing one article, but because you added the necessary “value”, that article’s SERP ranking is boosted for multiple keywords.

That increases the organic traffic to your page exponentially, which, let’s be honest, is the reason you’re writing the article in the first place.

When compared to competitors, your article will rank higher because you understand the concept of reader intent.

You’ve now created a keyword-rich article filled with information. Plus, your SERP ranking for the article is number one for not only the initial keyword but four other keywords as well.

Sounds like adding “value” to your digital content is a win-win to me.

How Do You Add “Value” To Digital Content?

Adding value to digital content isn’t difficult. All you need is a cursory knowledge of reader intent.

Anticipate the questions your readers will have after learning about a specific topic. Then, answer those questions. You can also look to provide insightful information on the topic.

Think of the article as an all-inclusive resource for your readers.

Now, let’s look at a few ways you can add “value” to your digital content.

Look at trending keywords related to your main keyword
Look at competing articles to identify what they missed
Think about reader intent to identify key information readers need and want
Identify ways to go above and beyond answering the question

Understanding reader intent goes a long way when looking to add “value” to digital content. The sooner you acknowledge, and understand it, the sooner your content will improve.

In your research, you can also look at other articles to look for places to add “value”.

Let’s dive more into that.

How To Use Other Articles When Adding “Value” To Digital Content

When looking at competitor articles for a keyword phrase, I often discover that they only covered that specific topic. Often, this leads to them barely scratching the surface of a topic.

Readers are curious. They’ll almost always have additional questions.

This is where you come in. Write down the common keywords and keyword phrases a competitor article covers. From there, figure out where the “content holes” are. Look for gaps. Look for different perspectives you can offer.

Put yourself in the reader’s shoes.
What “value” would you want added as a reader.

From there, start filling in the gaps.

Keyword research can also help you find related keywords that have little to no competition. It’s always a good idea to utilize these in your article. If you can have a high SERP ranking for an uncompetitive keyword or keyword phrase, why not use that to your advantage?

Final Thoughts On “Value” In Digital Content

“Value” is crucial in the digital content world. Without it, you’ll struggle to outperform your competition.

The concept of adding “value” to digital content is more than simply finding ways to lengthen an article. It’s about understanding and diving deep into reader intent.

You want your readers to leave your article thinking, “My initial question and all of my potential questions” were answered.

Recognize how related keywords fit within your article. Use keyword research to your advantage. Doing so won’t just add “value”, it’ll boost your article’s SERP rankings, too.

Hiring an experienced freelance writer will help solve your content “value” problems.