How To Build Your Online Presence
Imagine having your doors open for years when you notice that your sales and customer base have stagnated. You’ve exhausted most marketing methods like running ads or offering promotions. It’s time to turn your focus to your online presence. Creating a strong online presence can increase revenue for your company if you do it right.
We’ll discuss the importance of building your digital footprint and provide three ways to boost your online presence.
Why Is Online Presence Important For Businesses?
Today, the instinct of your customers is to go with brands they see online frequently. They automatically go with the companies that appear atop Google search results, or that their favorite influencer promotes.
Most well-known businesses already have a strong digital footprint. They update their social media pages, they run online ad campaigns, and they optimize their website for SEO.
If you’re only now realizing that you need to improve your online presence, you’re already behind the curve. Not only are you competing with other businesses, but you’re also vying for customers’ attention online.
76% of consumers look at online presence before physically visiting a store. An incomplete social media profile, lack of reviews, or lack of websites are red flags for consumers. With the limited time consumers have, they will choose the business they’re comfortable with. They won’t spend time investigating your business's red flags.
A lack of online presence is a missed opportunity for increasing sales.
Create A SEO Optimized Website For Your Business
One difficulty that business owners face is competing with others who have already established their online presence. Those companies have claimed their spot in search results. Thankfully, for you, that can change.
The best way to build your business’s online presence is to create an SEO-optimized website. Consider hiring a professional to write your copy and build your website. Trying to cut corners won’t help you in the long run.
Research keywords, and then use them strategically on your website. Depending on your industry, create a blog. By showing that you’re an authoritative voice on all things related to your industry, you build credibility with your customers.
Lastly, ensure that the UI is easy to use. Customers don’t want to deal with a clunky website. Make it easy for them. Remove the hassle for potential customers.
Craft Your Social Media Voice
Social media drives a lot of traffic. By creating a voice for your business that stands out, you can increase the amount of customers that visit your store or website.
Think about your brand. What voice embodies your core values and persona? Once you find the tone and messaging you want for your brand, start strategizing social media campaigns. If you’re unsure of where to start, there are plenty of resources on this subject. Much like building your website, you could also enlist the help of a professional.
Be authentic. Customers can spot fakeness. You want to relate to your customers. Make them feel like you genuinely want their business.
A social media presence doesn’t only include posting your products.
You can create thought-provoking or insightful posts that resolve your customers' pain points. Craft those posts around a product or service you sell. The focus of the post isn’t about your product, but rather the solution you can provide your customer with that product.
Run Online Ad Campaigns
Online ad campaigns can give your business the jumpstart it needs. The more eyes that your company receives, the farther your reach can go.
There are a few types of ad campaigns you can run.
UGC Ads: Many agencies use prominent influencers to use and promote your product. This is great for businesses targeting a younger demographic.
Facebook Ads: These ads will appear throughout Facebook. This is great for businesses targeting an older demographic.
Google Ads: These ads will run on Google searches. You can also pay to be a sponsored search result. By doing so, you’ll appear at the top of search results.
LinkedIn Ads: If you’re in a B2B industry, LinkedIn is the best way for you to reach potential customers.
The beauty of most of these ad campaigns is that you get to decide how much you want to spend. Once that’s decided, these advertising spots will allocate a certain amount of ad space based on that dollar amount. This makes ad campaigns a great solution for businesses of any size.
Remember, with ads, your number one goal is reach. You won’t convert every person who sees your ads into a customer. However, the more people you reach, the better your ROA will be.
Final Thoughts On Building Your Business’s Online Presence
Customers want to know your business before they buy from you. Now, the way to do that is through online presence.
The best way to draw in new customers is by having a robust online presence. That means you’ve created a unique persona for social media. It means you’ve beefed up your website. It means showing your customers what problems your products solve by posting insightful content. It means you’ve implemented an online ad campaign.
The only way you’ll watch your business remain stagnant is by refusing to tap into the online world. Drive traffic to your store and website by building your business’s online presence now.
